Sheng Siong Group 3Q21 Results - Phillip Securities 2021-11-01: Market Share Spike


Sheng Siong Group 3Q21 Results - Market Share Spike

  • Sheng Siong (SGX:OV8)'s 3Q21 revenue and PATMI beat our estimates. 9M21 revenue and PATMI at 85%/91% of forecasts. Gross margins was a record 29%.
  • The closure of Jurong Fishery port and Pasir Panjang wholesale centre resulted in a surge in fresh food sales. Cautious consumers in visiting wet markets was another trigger.
  • We raised Sheng Siong's FY21e PATMI forecast by 15% to S$126.9mil. FY21e revenue forecast is lifted 11% and gross margins increased by 0.5% points to 28.3%. Our FY22e forecast is unchanged.
  • The recent spike in cases is accelerating Sheng Siong’s market share in fresh food from wet markets. We believe this is a secular trend. Our target price for Sheng Siong is unchanged at S$1.69, based 5-year historical average of 25x P/E. The target price is based on FY22e earnings, to reflect more normalised earnings as borders re-open.
  • Upgrade Sheng Siong to BUY from ACCUMULATE due to recent weakness in share price.

The Positive

Another record in gross margins.

  • Gross margins touched a record 29% in 3Q21. Driving up margins was the higher contribution of fresh products. Closure of Jurong Fishery port and Pasir Panjang wholesale centre shrunk fresh food supply in wet markets driving up demand in Sheng Siong stores. Worries on the rising cases and wet market setting led to households preference to source fresh food in supermarkets. Sheng Siong avoided the fresh food disruption by sourcing more fresh food directly from suppliers.

The Negative

No new stores this year.

  • Sheng Siong has not secured any new stores this year. There are plans for six new stores to be bid out by HDB in 2022. The recent relaxation of foreign workers may aid in the faster build-out of HDB units and quicken the timeline in bidding out new supermarkets.


  • Lack of new store openings this year will dampen sales growth in FY22e. However, Sheng Siong competitive edge in managing their fresh food supply chain can elevate gross margins higher than pre-pandemic levels.
  • Ability to source directly and diversely, scale in procurement and frequent refreshing and delivery of inventory, are some of the competitive edge Sheng Siong enjoys in fresh food. We believe the secular trend to shop in supermarkets away from wet markets has accelerated due to the pandemic.
  • Rising prices in the current inflationary period may be beneficial for Sheng Siong due to its reputation as the cheapest grocery chain.

Upgrade Sheng Siong to BUY from ACCUMULATE with unchanged target price of S$1.69

Paul Chew Phillip Securities Research | https://www.stocksbnb.com/ 2021-11-01
SGX Stock Analyst Report BUY UPGRADE ACCUMULATE 1.690 SAME 1.690