Sheng Siong Group - Maybank Kim Eng 2019-09-12: Bumpy Road To Recovery

SHENG SIONG GROUP LTD (SGX:OV8) | SGinvestors.io SHENG SIONG GROUP LTD (SGX:OV8)

Sheng Siong Group - Bumpy Road To Recovery


Supermarket sales up due to low-base effect

  • Supermarket sales bucked the declining trend again as sales in July rose 0.8% y-o-y, recovering together with the Medical Goods & Toiletries (+1.9%) sub-index. But as the rebound was due to the low-base effect (Jul 18: - 3.4%, 7M18: -1.0%), plus we have yet to see a sustained substitution effect from purchasing ready meals (meals prepared in restaurants, fast food outlets, hawker centres etc.) to home-cooked meals, we think it is too early to call for a recovery in demand for supermarket goods.
  • Reiterate SELL on Sheng Siong Group (SGX:OV8), with an unchanged DCF-based Target Price of SGD0.96 (7.8% WACC, 1% LTD).
  • Risks to our view include higher-than-expected new stores & SSS contributions and improved consumer sentiment.



August data release is key

  • Year-to-date, the supermarket industry has yet to see a sustained recovery in sales. The sub-index for 7M19 posted -0.6% y-o-y, dragged by poor CNY sales and weak April as well as June sales.
  • August sales, which will be released on 11 October, will be the key month to watch as it will reflect the full impact of the Hungry Ghost Festival (1 Aug – 29 Aug). The festival is usually a boost to supermarket operators’ coffers as devotees would purchase large quantities of ritualistic food offerings.


Still cheery for F&B industry

  • Although consumers held back spending on retail discretionary items, this cautious behaviour has yet to translate into poorer F&B sales. Restaurant operators reported +3.9%, the fourth consecutive month of y-o-y increase in sales. Casual-dining concepts/fast-food outlets and other eateries also reported 5.8% and 1.4% increase in sales respectively.
  • We think an increasing number of consumers now see dining out as part and parcel of a hectic lifestyle rather than a luxury option.


No change to forecasts, maintain SELL

  • We make no changes to our forecasts as we have adjusted for stronger new stores contribution in the near term. We remain negative on such long-term catalysts.
  • Maintain SELL.





Sze Jia Min Maybank Kim Eng Research | https://www.maybank-ke.com.sg/ 2019-09-12
SGX Stock Analyst Report SELL MAINTAIN SELL 0.960 SAME 0.960



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