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Super Group - CIMB Research 2015-11-13: Caught in an ASEAN downturn

Super Group - CIMB Research 2015-11-13: Caught in an ASEAN downturn SUPER GROUP LTD S10.SI 

Super Group - Caught in an ASEAN downturn 

  • 3Q net profit was below our and Street expectations, as both Branded Consumer (BC) and Food Ingredient (FI) divisions were weak. 
  • 3Q/9M profit (S$7.4m) only made up 15%/62% of ours full-year expectations. Worse, included in the profit was a S$1.2m government grant given for automation. 
  • BC is suffering from sales decline in Thailand and Malaysia. FI sales in Indonesia suffered a huge dent. Weak demand was compounded by falling ASEAN currencies. 
  • Reduce maintained. Target price cut by 13% (S$0.74), as we cut earnings forecasts by 13-20%. 


■ Weak end markets plus falling ASEAN currencies 

  • Super Group continued to disappoint, as the BC and FI divisions suffered yoy declines of 4% and 11%, respectively. This was due to weak consumer spending in key markets (Thailand, Malaysia for BC and Indonesia for FI), further compounded by falling ASEAN currencies (Ringgit, Ruppiah and Kyat). 
  • 3Q net profit of S$7.4m was made to look better than reality, as a S$1.2m government grant shored up the quarter. Else, it was ugly. BC: key market Thailand is not doing well, Malaysia worse 

■ The drag on BC sales (-4% yoy) mostly came from Southeast Asia (-11% yoy). 

  • Thailand is not doing well, while Malaysia fared worse. Weak currencies made things worse, but ex-Ringgit, Southeast Asia sales still declined 6-9%. 
  • Bright spots were China (30+% yoy due to introduction of more SKUs) and positive growth in Myanmar. 
  • Myanmar was a surprise, as we were expecting a decline due to its falling Kyat, but Super benefited from volume growth as it lowered its US$ prices to compensate for the Kyat. 

■ Food Ingredients: much lower due to Indonesia 

  • FI sales was 11% lower yoy, driven by a 22% decline in Southeast Asia. The biggest drag came from Indonesia as its economy remains soft. Super’s US$ denominated prices in Indonesia and a weakening Rupiah acted as another blow, with customers delaying purchases until the macro picture improves. 
  • The roll-out of premium FI products (nutritional oil powder, botanical herbal extract) has also failed to materialise into sales. Utilisation rates at factories for these products remain low (less than 50%). 

■ Depending on new products in an increasingly ugly environment 

  • Super has introduced two new products in its BC segment, 1) Essenso and 2) Owl Kopitiam Roast. These were introduced in late 3Q/early 4Q and are targeted at the mass premium category, as Super intends to ride on Asia’s rising middle income group. As the group rolls out these products, SG&A should also rise, and 3Q’s level will likely form the base case for the next year (guidance is 24-25% of sales vs. ~22% historically). 

■ Reduce with lower target price 

  • We believe Super remains sandwiched in today’s weak consumer incomes in ASEAN and rising inflation (caused by weak local currencies). 
  • We maintain our Reduce rating, and reduce our P/E-based target price (15x CY17 P/E vs. previous 16x FY16 P/E, peer average) to S$0.74, from S$0.85 previously, as a result of our lowered earnings forecasts. 
  • Our new target price has been rolled forward to an end-16 target price.


Kenneth NG CFA CIMB Securities | Jonathan SEOW CIMB Securities | http://research.itradecimb.com/ 2015-11-13
CIMB Securities SGX Stock Analyst Report REDUCE Maintain REDUCE 0.74 Down 0.85


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