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RHB Securities 2015-08-12: Super Group Ltd - 2Q15; Needs Super New Products. Maintain SELL.

SUPER GROUP LTD S10.SI

Needs Super New Products 

  • Super Group’s 2Q15 results were below our expectations, despite having already earlier forewarned about the keen competition and higher effective tax rates. 
  • We lower our TP to SGD0.77 (from SGD0.90, 19% downside) and maintain SELL
  • In 2H15, we believe headwinds from weak consumption spending and regional currencies will remain in play. 
  • A breakthrough new product launch is needed to revitalise sales. 


 2Q15 hit by lower margins and higher taxes. 


  • Super Group’s recurring net profit attributable came in at SGD10.8m, down 28% YoY against a revenue decline of 5%. 
  • This was mainly due to high operating costs and higher effective tax rates. 
  • The latter was a function of expiry of tax incentives (which came within our expectations) and a withholding tax on overseas remittance (a negative surprise). 

 Branded consumer segment needs a new product launch. 


  • Revenue from this segment remains lacklustre, down 4% YoY partly due to weaker regional currencies. 
  • Competition remains keen and we believe Super Group needs to have a breakthrough new product launch in 2H15/1H16 to revitalize flagging sales, especially in mature markets such as Singapore and Malaysia. 

 Not helped by weaker food ingredients sales in China. 


  • Food ingredients sales also declined 5% YoY, led by significantly lower sales of non-dairy creamer in China as demand for end-products like milk tea saw weak volume. 
  • Without a strong sell-through of its new premium products such as nutritional oil powders materializing, Super Group is experiencing higher costs from the build-out of these capacities. 

 Maintain SELL. 


  • We cut our FY15F-17F earnings estimates by 14-15%, but still see potential near-term earnings risks in weakening consumption and softening regional currencies. 
  • As such, our new TP of SGD0.77 remains pegged to 15x FY15F P/E, as we anticipate the potential impact of a new product launch in 2H15.


James Koh | http://www.rhbgroub.com/ RHB Securities 2015-08-12
SELL Maintain SELL 0.77 Down 0.90


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