Delfi Ltd - CIMB Research 2016-11-10: Unexciting sales, stellar gross margins

Delfi Ltd - CIMB Research 2016-11-10: Unexciting sales, stellar gross margins DELFI LIMITED P34.SI

Delfi Ltd - Unexciting sales, stellar gross margins

  • 3Q16 core net profit (US$5.9m) was a big yoy improvement (3Q15: -US$1.2m), but still only formed 17% of our FY16F. 9M formed 63% of our full year.
  • It seems we had been overly optimistic about the consumption recovery in Indonesia and thus slash our sales assumptions accordingly.
  • Still, Delfi’s fortunes are better than a year ago. 3Q’s sales grew 2.4% yoy, but the star performer was the big gross margin improvement to 35.5% (3Q15: 28.4%).
  • We cut our FY16-18F EPS predominantly on lower sales. This lowers our TP to S$2.31 (25x CY18 P/E) even as we roll forward. Maintain Hold.


Retail environment better, but not great 

  • The trading environment in 3Q16 was definitely better than in FY15 (19% sales decline) but the positive sales growth was still marginal (+2.4% yoy). It was even worse (-0.7% yoy) in constant currency terms. 
  • By country, Indonesia did much better (+5.6% yoy), while regional markets suffered (-4.4% yoy).


Indonesia growth driven by Own Brands sales 

  • Indonesia’s sales growth was mostly due to higher sales of premium Own Brands products. The higher margins that comes with Own Brands products is a plus.
  • Notwithstanding, 9M16’s 3.6% constant currency sales growth in Indonesia really spells a retail environment that is not entirely out of the woods. Management further added that macro and currency volatility continue to weigh on consumer sentiment. We agree.


Regional markets hurt by a number of one-offs 

  • Under regional markets (3Q sales -4.4% yoy), management explained that there were a number of one-offs: 
    1. the group had undertaken a rationalisation programme to remove underperforming products in Philippines, and 
    2. cessation of the Singapore distribution business in Aug 15. 
  • Excluding which, 3Q’s regional market sales would have been a better +1.3% yoy. We look forward to a better FY17.


Stellar gross margins 

  • The star performer was rightfully the group’s continued gross margin improvement. We were already impressed with 2Q16’s record GPM levels of 33.3% and were positively surprised with 3Q’s 35.5% GPM. 
  • Key drivers for the improved showing include: 
    1. higher Own Brands sales, 
    2. prior price hikes and product resizing, 
    3. rationalisation of underperforming products.


Brand building for the long term 

  • Going forward, the strategy appears to be to control input costs by continuing to be proactive about price adjustments and product right-sizing while also launching higher margin new products. That said, management reaffirmed the importance of investing in the brand. 
  • Selling and distribution costs/sales therefore remain elevated (3Q16: 21%, FY15: 17.9%).


Maintain Hold 

  • Overall, we cut our FY16-18F EPS by 18-28% on the back of lower sales. Our TP falls as a result, even as we roll forward (still based on 25x CY18 P/E, historical average).
  • Maintain Hold.




Jonathan SEOW CIMB Research | http://research.itradecimb.com/ 2016-11-10
CIMB Research SGX Stock Analyst Report HOLD Maintain HOLD 2.31 Down 2.690




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